Campaigning

Campaigning to end Violence Against Women and Girls:

Campaigning to end Violence Against Women and Girls aims to raise awareness, increase understanding and gather support for activism. The message is simple ‘End Violence Against Women and Girls’ but the demands of the campaign will be different across the region, the UK and the world.

Education institutions are a great place to being together adults, children and young people to campaign to end the violence. It is always important to link any campaign activity to information on how to access support services and local women’s organisations can provide a perfect partnership to take the campaign forward.

Taking the message of ending violence against women and girls beyond the session can raise the priority and profile of the prevention work by backing up the sessions through posters, campaigns and assemblies. This demonstrates a strong organisational commitment to prevention and ensures that children and young people receive clear messages of how to stop Violence Against Women and Girls.

People around the world are campaigning to stop Violence Against Women and Girls.

Top tips for campaigning with children and young people:

  1. RISK ASSESS: Before you start think about the risks involved in the activities and put steps in place to mitigate against the risks. You might want to use a simple risk assessment tool
  2. AGE APPROPRIATE: Remember to consider the audience of the campaign and make sure that all materials, talks and activities are appropriate for the age and experiences of the people that you are working with.
  3. PROMOTE HELPLINES: Always make sure that people involved in either delivering or participating in the campaign activity have information on how to access safety and support services. This could be through referencing a website, or a phone number in a talk or on campaign material or handing out leaflets from a support service.
  4. ENGAGE PARENTS: Campaigning can be a good way to work with parents to engage them in stopping Violence Against Women and Girls. Parents could attend campaign events or you can send campaign materials home.
  5. FIND ALLIES: Work with community and national allies that can support the work that you are doing. There may be local or national groups and organisations that are already running a campaign that you can support.
  6. MAKE IT VISUAL: Short films, graffiti, pictures and images are a good way to attract attention and communicate complex messages. There are good resources listed in the database. Do consider the content of the film and images and make sure that it does not contradict the message.
  7. MAKE ART WORK: Work with the children and young people to create campaign materials. A paper based or digital infographic, leaflet, or poster to display around the education institution will work well.
  8. KEEP IT CURRENT: Link campaign activities and materials to current statistics or stories. This will not only give more accurate information but it will also attract a broader audience. Children and young people will have ideas about what is relevant in their lives – they might want to reference a particular soap storyline or book character.
  9. UNDERSTAND AUDIENCE: Take some time to think about the audience for the campaign materials or action. Think about what change you want to make and how you can engage the audience – what language to use or images to make it relevant.
  10. MONITOR IMPACT: Find a way to capture the impact of the campaign. You might want to do some short filming of people’s immediate response to the campaign action, or individual interviews or conversations with people after the event or activity.
  11. BACK IT UP: Plan a comprehensive programme to enforce the messages in the campaign action or materials. This could be through a series of lessons or an assembly or staff training.
  12. MAKE SOME NOISE: Do some actions that draw attention to the campaign and engage a broader audience. This could be through a campaign flash mob or stunt that catches the eye of people in the education organisation or across the community.

This section:

Education organisations have an important role to join the campaign to stop Violence Against Women and Girls, this section includes:

Information and guidance on raising awareness of Violence Against Women and Girls.

Links to International, National and Local campaigns to stop Violence Against Women and Girls.

A campaign calendar for events to mark in your organisation.